About

CROLLA is a London-based design consultancy specialising in branding, environmental graphics and styling set up by Melanie Crolla, previously a founder of Born and Creative Director of Graphic Brands.

Crolla believes in designing spaces that work and use warmth, wit and humanity to create successful businesses for clients.

Working on a broad portfolio of clients has given Crolla a profound understanding of consumer consciousness in various sectors including architectural, public, retail and food. Crolla believes in the importance of effective communication through good design.

All of Crolla’s work is informed by a love of materials and colour. Each commission, from architectural publishing and exhibitions to wayfinding and large-scale branding projects, benefits from Crolla’s belief in the uniqueness of every brief and committment to approaching each project in it’s own right. Crolla’s approach has led to great strength and breadth in it’s portfolio of brands and graphic-led projects.

Crolla is a specialist in food branding with a passion for food and nutrition helping give a more in-depth understanding of the food brands developed. Crolla’s work on the branding for HÔP Vietnamese helped them win best new brand at the Eat Out Awards 2016. Comptoir Libanais was awarded runner up in the Bar and Restaurant Design Awards for brand and interiors.

Email: melanie@crolla.co
Phone: 07887 547 071
Instagram: crolla.co

Testimonials

Prof Alex de Rijke, Director dRMM | de Rijke Marsh Morgan Architects

“Mel Crolla’s design skills helped dRMM Architects establish a really strong brand identity from day one, over fifteen years ago. She designed our logo, business cards, letterheads and online presence as a graphic kit for us to develop. Interestingly, it still feels fresh, works well and we continue to use it with pleasure, virtually unmodified.”

Vicky Richardson, Curator and Writer

“Working with Mel Crolla on Venice Takeaway was a real pleasure. Mel completely understood our brief, and created a graphic identity that perfectly expressed our bold, optimistic vision for the show. The work ranged from exhibition design, signage, printed material such as invitations and a 200-page catalogue which has been a permanent legacy of the exhibition.”

Expertise

  • Art and creative direction
  • Brief generation
  • Exhibition design
  • Identity design and guidelines
  • Illustration and pattern design
  • Menu systems and design
  • Packaging design
  • Print and production liaison
  • Signage and wayfinding design
  • Styling
  • Typography
  • Uniform specification and design
  • Web design