Work

‘Venice Takeaway – Ideas to Change British Architecture’ was the title of the British Pavilion’s 13th Venice Architectural Biennale exhibition. It commenced with an open call for pioneering proposals that would involve a journey to unearth an idea or set of ideas, that could have a profound influence on future British Architecture.

Crolla was challenged with creating an identity to be at the core of all related material, from the initial open call poster to the explorers travel packs and website. This identity was then to extend into the exhibition graphics, invitations, bag and catalogue.