Crolla created a new approach to HÔP’s photography for the opening of their flagship unit in the Leadenhall building with colour and pattern to the fore. Continuing this approach, Crolla has designed, styled and art directed all the photography throughout HÔP’s 2019 promotional campaigns. Crolla has further strengthened HÔP’s visual brand identity and kept its upbeat attitude running through everything it does, with attention to the quality of product portrayed and bold, colourful compositions.
Promotional campaigns: 2018 – 2019
