Work

Shawa was an existing Lebanese food offer in Westfield for some years. Given the brief for a brand overhaul aimed at the female customer, Crolla created a strong typographic logo with a soft-toned colour palette and sprinkling of gold (of course).

Beautiful, food-centric market photography was proposed for the packaging and menus. An accessible and informative tone of voice spoke of the nutritious and delicious component parts of this iconic Lebanese dish, the shawarma.